How to Make your Social Media Content Go Viral
- Effective content should be timely and relevant. If there’s a big event coming up, such as the Super Bowl or Back-to-School, then figure out how you can connect your marketing efforts to those events.
- Don’t sell all the time. The 80-20 rule says you should only sell 20% of the time. For the rest of the time, you need to provide helpful or interesting information to your audience.
- Make sure you content is authentic. Your marketing efforts should match your brand. If you own a quirky coffee shop, then avoid being so professional and serious in your social media posts.
Did you know that 72% of a business’s followers on social media are likely to make a purchase? Or that 74% of consumers say they use social media to make their purchasing decision? The numbers speak for themself. There’s no way around it: it’s important for your business to be on social media.
Even if you understand how important it is to have a strong online presence, the problem usually lies around how to stick out on social media? Think about your last few posts on Facebook or Twitter. Did they receive many likes? Did they go unnoticed? Do you know if they brought in any new sales or customers to your business?
Though there are different strategies for each channel, universally, there are some general best practices that you can follow to help your content get noticed. (But first, read this blog post and make sure you fully Understand Your Customer)
- Content should be timely and relevant: Try capitalizing on a major holiday or national event, and then make a connection to one of your products. In this game, the faster you can act, the more respect you’ll earn online. For example, during the 2013 Super Bowl, there was a power outage at the Superdome that left many viewers “in the dark” during a live television broadcast. Acting almost instantly, the Oreo brand put together a small add poking fun of the situation. Their ad featured an image of their iconic cookie with the phrase, “You can still dunk in the dark.” That single post went viral, and was retweeted and shared hundreds of thousands of times.
- Content should be useful and interesting: What can your audience do with the information you are giving them? Instead of always selling, you should also share industry knowledge or give advice. The rule to live by is, “Give to get.”
- Content should be authentic: Avoid using canned responses, and treat your social media interactions as real conversations. The same rules of in-person communication also apply to the digital world–speaking casually, listening, being respectful.
These might sound fairly straight-forward, but you’re probably wondering how to execute these ideas in the form of real social media posts? Well, let us give you some examples.
5 Ideas to Help You Get Noticed on Social Media
- Share articles on a topic related to your industry. Let’s face it, you don’t have time to come up with witty captions and photo ideas. After all, you have a business to run. The good news is that you don’t always have to share original content with your audience. Sometimes, you can just do a little research and “retweet” or “share” strong content from another source. As a helpful tip, you can set up a Google Alert for related keywords in your industry. That way, you’ll receive notifications every time a new article is published related to your business. Find the best articles–the ones you think will provide value to your audience–and then share!
- Publish a profile of one of your customers, and highlight their success story. If you have 5 minutes, then you have time to write up an interview. The hardest part is coming up with the questions. We suggests using some of these standard questions: Who are you? Why do you do business with my company? How has my company or our products helped you?
- You can conduct your interviews over email. Just make sure to reward your volunteers by providing them a small gift–a gift card or cup of coffee will usually suffice!
- Create a listicle. A listicle is a short article written in the form of a list. They have become increasingly popular because they are an easy way for audiences–especially users on mobile devices–to quickly access information on a specific topic. For example, if you are in the hospitality industry, you could create a listicle on “The 5 Best Ways to Travel on a Budget” or “3 Things to Consider When Traveling Alone”
- Share an infographic that highlights interesting trends or data. This is an easy way to make your content feel professional without spending a lot of money on design resources. Piktochart is a free and easy tool.
- Produce a short video. When it comes to content, video is king. The Tasty brand has done an exceptional job of engaging their audience with short videos. They have published a series of 60-second recipes (like this one!) and receive hundreds of thousands of views per video. For your business, you have 2 choices. If you have a budget, you can hire a video production team to take care of the entire process. They’ll provide creative direction, casting, filming, and editing. But if you want to do it yourself, you can also use online tools that help you through the filming and editing process. Below, we have some good options for video production teams to use.
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Here’s your challenge: try one of the strategies we mentioned above, and then spend some time analyzing how consumers react. You won’t get it perfect the first time, but you’ll become smarter about what your audience likes the more often you post. So don’t be afraid to experiment, and have fun!