"Adding just one more customer - the course paid for itself"
What's the value of one more sale in your business?
All businesses wish they had more customers but a wish without a plan won’t help your business. In MainStreet Marketing, you’ll devise a modern online marketing plan to help you turn that wish into reality.
Join businesses like yours
Our next courses start every two weeks
3 to 4 hours online, each week, on a flexible schedule
3 coaching sessions included so you get the most of your course
Offered at a price a small business can love.Learn more
Make sure you and your customers are on the same page.
Lesson 1: Defining Your Business Purpose and Target Market
Identify the characteristics and behavior of your most valuable customers
Lesson 2: Branding for Small Business
Create a brand brief to guide your regular communication with customers
Lesson 3: Pricing Strategy to Achieve Your Goals
Determine the price strategy best for your business
Learn how to use the web to sell to your customers and find more leads
Lesson 4: Improving Your Online Presence
Audit the effectiveness of your website, and create a plan for improving conversion rates
Lesson 5: Email Marketing
Create effective, action-oriented emails that your customers will want to read
Lesson 6: Communicating with Your Customers Online
Develop a social media schedule, and learn how to create content marketing that will keep your customers coming back
Lesson 7: Finding New Customers through Digital Ads
Learn how to launch your first digital advertising campaign
Finding customers in person
Lesson 8: Events, Conferences, and Partnerships
Master your “elevator pitch” so you can sell to partners, and at events and conferences
Putting it all together into a marketing strategy
With help from a marketing expert and a success coach, you'll finish the course with a stronger toolset and a stronger business.
Jessica Smith, Marketing Coach
Jessica Smith has over 17 years experience building and leading marketing teams in Silicon Valley and coaching small businesses throughout the U.S.
Ben Alisuag, Success Coach
Ben has nearly a decade of experience as an educator, trainer, instructional designer, and leader in learning development.