Turn Your Customers into Regulars with Perkville
- Make sure your rewards program is aligned to the needs of your customers. Basically, are you offering them a reward they actually care about?
- Determine the right customer activities you want to reward. For example, you might want to increase purchases, referrals, or even social media shares?
- Don’t forget to market your rewards program. You can share brochures on your program at your cash register, and/or promote it through an email campaign and social media.
- Perkville is an all-in-one referral and rewards program. It basically allows to create your own customer rewards program, and manage it online.
So your business provides 5-star customer service now; that means most of the hard work has been done. Your job now is to create an effective rewards program. And you need to be strategic. First off, you need to understand what perks might actually entice your customers. Do they want discounts? Free stuff? Or do they just want praise? And from a business standpoint, you also need to figure out how to provide rewards without negatively affecting your bottom line.
Secondly, you need to figure out how to manage all the customer activities and rewards. And luckily for you, we have a tool that can do all the work for you!
What is Perkville?
Perkville is an all-in-one referral and rewards program. It basically allows to create your own customer rewards program, and manage it online. The way it works is that you create specific rewards for your customers. This could be for spending money, taking classes, referring friends, or even posting on social media. Customers earn and redeem points at your business, and Perkville keeps them engaged by prompting them to refer friends and promote your business on social networks. The best part is that it’s all automated so you can spend more time running your business and less time managing your rewards program.
Step 1: Evaluate Your Current Rewards Program
As is the case with all of your marketing activities, you need to make sure your rewards program is aligned to the needs of your customers. Ask yourself, “Will my customers care about these incentives?” Imagine if a gym rewarded its most valuable customers with discounts on junk food. This would not motivate a customer to use the rewards program since a gym-goer is likely to want to avoid unhealthy foods.
You also want to make sure that the rewards you offer don’t put you out of business. Seek a balance between making your rewards attainable for customers and creating a program that’s worthwhile for your business. The goal of your program should be to have your customers spend a certain amount of money or make a certain number of visits to your store.
Step 2: Customize Your Rewards
As we mentioned before, there are a variety of customer activities you can reward through a rewards program. Make sure that the activity you promote is aligned with the goals of your business. For example, if your focus is on increasing referrals on Facebook, then your program should reward customers for sharing your business on social media.
Step 3: Promote the Program
Your entire company should be familiar with your rewards program. This is to ensure there aren’t any discrepancies when and if you need to deal with customer complaints or issues. A simple 30 minute training on the rewards program will suffice, or you can even put together a short presentation and distribute it over email.
In terms of marketing, don’t let your rewards program go unnoticed. Make it the center of your promotional materials, and the store of your store (if you have a physical shop). You can have pamphlets about your rewards program at the cash register, or if you’re an online business, you can distribute rewards information in a newsletter and through social media.
Step 4: Make it Fun
Some businesses make earning points a game. At Mr. Green Bubble, a tea and tapioca shop in Oakland, California, there’s a small whiteboard near the cash register that acts as a leaderboard for keeping track of the customers who’ve earned the most points. For customers who thrive on competition, this is a fun way to keep them engaged.
Step 5: Monitor Results
Thankfully, this is where Perkville does all the work for you. You want to make sure that the time, effort and resources you invest in your rewards program are worth it. For example, if you are looking to increase social referrals for your business, then you’d promote the program to your users and customers. Perkville would track each referral, and let you know when their friends buy from you. Then, Perkville would automatically process the referral reward. On your end, you’ll have a dashboard view of the campaign’s success, and then you can determine if your program needs adjustment based on participation.